BIC, a leading global brand renowned for its high-quality stationery, lighters, and shavers, is pleased to announce its latest earnings report for the fourth quarter of the year 2023.
The report showcases BIC’s continued commitment to growth and financial resilience despite ongoing market challenges. Key highlights from the earnings report include:
Net sales grew by double digits in the Middle East and Africa, fuelled by both volume and price. Several key regions, such as West Africa and South Africa, contributed to growth, driven by a strong Back to School sell-in.
Net sale performance was driven by distribution expansion across the regions in Middle East and Africa, notably Morrocco, Egypt and South Africa.