It gives us great enjoyment to share the newest video from Ford SA’s ‘Our Ford Stories’ video series, coinciding with Ford South Africa’s centenary celebrations.
This video visits the well-known Lazarus dealership in Pretoria where Colin Lazarus speaks vividly and passionately about his formative memories with the Ford Motor Company, and how it has evolved into a family legacy.
In 1957, two months after Colin was born, Lazarus Motor Company was established with Colin’s father and grandfather selling tractors and cars in Bronkhorstspruit, Gauteng. Despite being a competitive industry Colin believes that their early success came from delivering solid customer service. In 1961 Colin’s father was awarded a Ford franchise in Bronkhorstspruit, and the Lazarus Motor Company has been a proud Ford dealer ever since.
Colin easily admits that Ford holds a soft spot in his heart. “I grew up with Fords, and some of my fondest childhood memories are with the Ford brand, that’s all we ever had,” remembers Lazarus.
Colin is a true petrolhead and his collection of classic and modern Fords – encapsulating 100 years of Ford South Africa – lends credibility to this passion. A variety of bakkies, sports cars and hot hatches are kept in pristine condition in his personal museum.
Many of the cars, like the last Bantam to leave the production line, carry a unique story, while his 1971 Mustang Mach 1 adds quintessential charm and vintage to the collection. Vehicles with motorsport heritage are represented by his trio of generational Ford GTs, including the latest model which is a road-going version of the GT that won Le Mans in 2016.
We believe that this story will connect and captivate your readers, and may even inspire similar careers and new Ford advocates. Please find the attached video for your consideration.
