As the premier marketplace for the global textile and fashion community, allfashion sourcing 2024 is a dynamic platform where sustainable African creativity, design excellence, and international sourcing options unite.
At allfashion sourcing 2024, visitors are invited access to the textile and fashion industry all under one roof. Renowned for its diverse and high-quality textiles, allfashion sourcing is a trusted destination for high-quality products from luxurious fabrics to versatile materials.
On the racing edge of what’s next in the world in terms of consumer trends, product design, and trading performance, this year’s allfashion sourcing event features a compelling talk by WGSN. WGSN is the global authority on change, using expert trend forecasting combined with data science to help businesses get ahead of the right trends and truly thrive.
For local designers, retailers, manufacturers – every player in the South African fashion industry – the WGSN talk offers powerful strategies for sustainability creation in business, landing the right trends at the right time to maximize sales and evolve their brands. The talk will focus on the following crucial aspects of forecasting:
Consumer insight strategies to better understand consumers and stay ahead of lifestyle shifts. Participants will gain unrivalled insight into the ways consumers will think, feel, and behave for years to come. By demonstrating how these behaviours shape how they live, work, and play, local fashion businesses can anticipate big lifestyle shifts and develop products and services that meet their consumers’ needs
Product design strategies guide new product creations, experiences, and services that consumers will want to buy in the future; from how they should look and taste to feel and function
Trading strategies reveal how businesses can accurately land products at the right time, in the right volumes with effective retail and communication strategies and predictive data analytics
Over and above, this year’s event will offer visitors a world of fascinating information by way of:
– Special Product Showcases
– Exhibitor Fashion Showcases
– Industry Focused Seminars
– Sustainability-Focused Workshops
– Crowning of the allfashion sourcing 2024 Young Designer Competition winner
To secure your space as an exhibitor, please contact Show Director Melissa Lewis at Melissa.Lewis@za.messefrankfurt.com.
