On October 17th, the Chery Global User Champion Night commenced in Wuhu, China, where top KOCs gathered to participate in this exciting event. After intense competition, South African lifestyle trendsetter, Sphokuhle Ntshalintshali, emerged victorious, receiving Chery’s highest KOC honor – the Global Champion Award – for her remarkable influence and contribution.
Sphokuhle N. is a well-known social media influencer in South Africa. Fans love her vibrant personality and passion for life. With a significant influence in the lifestyle and fashion spaces, she recently joined the Chery family as an official influencer for the Tiggo Cross. Winning the Global Champion Award highlights her exceptional talent and contributions.
On stage at Chery’s Global KOC Champion Night, Sphokuhle N. shared her connection with Chery, explaining that safety and comfort were her top priorities when choosing a car. Chery vehicles perfectly meet these needs. While driving the Tiggo Cross, she’s experienced its outstanding performance and comprehensive features, which gave her confidence behind the wheel.
As a standout figure in Chery’s KOC ecosystem, Sphokuhle N. has actively participated in brand promotion and user activities while building a large fan base on social media. She engages with her followers by sharing fashion insights and driving experiences as well as organizing online and offline interactive events. These have strengthened her connection with fans and brought more exposure and attention to the Chery brand.
Chery’s commitment to its KOCs is reflected in the recognition of exceptional KOCs like Sphokuhle N. and in the development of the entire KOC ecosystem. Chery has developed nearly 12,000 KOCs, divided into four categories: content creators, community managers, event organizers, and referral KOCs. These KOCs are crucial in their respective regions and work together to promote Chery’s brand growth.
Among them, nearly 8,000 are content creators, contributing to over 20 billion content pieces, which have significantly boosted Chery’s visibility and influence. Over 700 are community managers, helping to manage a community of 920,000 Chery owners & providing a valuable platform for interaction. Approximately 600 KOCs are event organizers, participating in multiple user activities with a 100% satisfaction rate. Referral KOCs have achieved sales conversions of 11,000 units, thus making a valuable contribution to Chery’s sales growth.
The successful hosting of Chery’s Global User Champion Night was a celebration of outstanding KOCs like Sphokuhle N. and a full showcase of the KOC ecosystem. In the future, Chery will continue to invest in and support its KOC network which is crucial to driving continuous development and innovation.