In an innovative approach to business strategy, South African author and business coach François J. Lubbe has released “Bush Lessons 4 Business: Unlocking Your Possibility”, a transformative, easily accessible book that draws on the wisdom of nature to offer powerful insights for modern business challenges.
While Lubbe has over two decades of corporate experience and has been a business coach for 16 years, it is the lessons he learnt from nature, having spent countless hours observing wildlife in the Kruger National Park, Kgalagadi Transfrontier Park and numerous game reserves, that have shaped his approach to tackling various business challenges the most. As a result, his book presents 25 concise, practical lessons from nature that bridge the gap between the natural world’s time-tested survival strategies and mankind’s modern business challenges.
Unlocking your possibility
The book’s central theme revolves around unlocking possibility, urging readers to rethink their approach to business challenges and opportunities. Lubbe asserts that most people only tap into a fraction of their true potential. “This book isn’t just about the lessons I explain-it’s about provoking thought and sparking conversations that wouldn’t otherwise take place.”
Lubbe highlights that nature is not merely a metaphor but a strategic blueprint for business. Drawing from both conventional learning and the timeless wisdom embedded in nature’s principles, he demonstrates how ancient systems of survival and evolution offer modern insights for thriving in today’s business world. Through the lens of Adaptive Learning, Lubbe reveals how the ability to adjust and evolve is a game-changer for leaders and business alike. Throughout the book, he explores how these dual perspectives-traditional knowledge and nature-inspired wisdom-are essential for transformation, survival, and success in business today.
The 80-page book’s modern format integrates wildlife photography with concise, practical insights, making it a valuable resource for professionals in both business and the natural world.
Each lesson includes a “through my lens” anecdote, a thought provoking question and a scannable QR code that links to unedited video content where Lubbe shares his observations directly from the African bush, adding an immersive multimedia dimension to the reading experience.
Topical abundance
“In today’s complex business environment, we often think we need complex solutions”, Lubbe continues. “However, ‘Bush Lessons 4 Business’ reminds us of the importance of simplicity and the profound impact that basic fundamentals can have. Simplicity fosters abundance.”
The book’s lessons cover a broad spectrum of topics, including the analysis of hidden tracks as a metaphor for evaluating key business success metrics and as a systematic approach to identifying overlooked opportunities. It also emphasises the value of diverse perspectives, highlighting the importance of recognising blind spots and seeking alternative viewpoints. Each lesson integrates insightful storytelling with a practical, step-by-step approach, making the book a valuable resource for immediate application rather than merely a theoretical read.
In a world where leaders often struggle to find time for extensive business literature, Lubbe’s approach is particularly relevant. The book’s accessible format, both easy to read and implement, allows readers to digest lessons quickly and apply them immediately, making it an ideal resource for busy professionals.
More to explore
Lubbe is particularly proud of the endorsement the book has received from professor Willie Conradie (retired), an ex corporate executive and seasoned entrepreneur, who notes Lubbe’s “intellect, observational talent, and gift for insightful storytelling”, qualities that Conradie believes bring “fresh perspective on nature and business”.
Following the book’s successful launch, Lubbe is expanding the concept through masterclasses and bush retreats, offering deeper engagement with the principles outlined in the work. He is focused on helping corporates, small businesses and entrepreneurs apply these natural insights to their specific challenges.
“Bush Lessons 4 Business” is more than just a book; it’s a catalyst for transformation in business and in life,” says Lubbe. “When you change your environment, you get new thoughts and ideas. That’s what the bush has done for me, and that’s what I want to share with others”.